Tagging your pets? That’s smart.
A smart tag gives whoever finds your pet a direct way to reach you, helping you get back together faster than with a microchip alone.
A quicker way back to each other.
Using the scannable smart tag, anyone who finds your pet can contact you straight away, share their location and send you their details. No vet visit. No unnecessary delay.
Skip the shouting their name bit.
Give yourself peace of mind knowing your pet is easy to identify and just a scan away from helping you find your way back to each other.
How does it work?
Getting started is quick and hassle-free
Order your pet’s smart tag, register it in minutes, and enjoy the peace of mind that comes with making it easier for them to find their way back to you.
Customise your Tag
Choose your tag style and add your pet's details to create their unique smart tag.
Set up your pet's profile
Add your pet's details in the identi app.
Choose what to share
Choose what finders can see, and switch on Privacy Mode if you'd prefer to keep your phone number hidden.
Pick your style
Flexible, waterproof and built for pet life. Our silicone tags come in a range of colours, so your pet can wear their personality on their collar.
100% Waterproof
Rain, puddles, swims; no problem.
Super Flexible
Soft, bendy silicone that’s gentle on fur and made for everyday wear.
Multiple Colours
Pick the one that suits your pet’s personality.
Smart Inside
All the same clever tech, in a softer silicone design.
Ready for whatever pet life brings.
Whether it’s an unexpected adventure or a sudden escape, register your pet today and help make getting them home quicker and easier.
Included plan features
Smart tag with geolocation alerts
Backed by identi's pet protection
Proactive support to get your pet home faster
Premium perks for busy lifestyles
Support for the everyday worries.
Vet Connect
As a Locator member, you’ll have access to Vet Connect, giving you 24/7 video and telephone consultations with veterinary professionals from the comfort of home. From upset stomachs to unusual behaviour, help is there whenever you need it.
Wellbeing Calendar
Keep all the important dates for your pet in one place, and we’ll send you a reminder when they’re coming up, from grooming and vaccinations to any appointments you add yourself.
