Alert
When your pet goes missing, you panic. Every minute matters.
If the worst happens, our 24/7 team quickly mobilises local pet finders, vets, and keepers to help. We’ll instantly create social media posts and posters.
Our service is proven to be the most effective way of reuniting you & your pet.
Why choose Alert?
Over 70% of missing pets with premium accounts made it home safely
Instant alerts to local police, vets & wardens
We’ll create posters and contact pet keepers in your area
Includes all the features of Base+
Our Plans
Find the right level of coverage to ensure your pet is always protected and your contact details are kept up to date.
Comparing Our Plans
Base+
Alert
Locator
£15/year
£39/year
£49/year
OR £4.99/month (12 month contract)
Simple registration
Annual keeper certificate
Secure data storage
Missing pet helpline
24/7
24/7
24/7
Unlimited changes to your account
Covers all pets in your household with an identichip microchip
Lost Pet Protection cover
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Instant alert when your pet's chip is scanned
Email
SMS & Email
SMS & Email
Missing pet social media sharing
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SMS alerts to pet keepers in your area
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Alerts sent to pet finders within 20 miles
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Missing pet support, advice and materials
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Smart collar tag with QR code
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Trusted by Britain's pet owners
Over 4,900 reviews and counting. Real experiences from pet owners who've had identi by their side.